Social networks are vital for today’s real estate agents. Those with social media savvy can increase sales, close more deals, and earn more money. You can build a whole property business by making videos. However, marketing real estate effectively involves leveraging social media for promoting listings, generating leads, building a brand, and establishing relationships with potential clients. There’s a lot of effort involved. Here’s my list of the most effective 2023 Social Marketing Strategies (plus 11 common mistakes to avoid). I’ve also included some sweet Canva-style templates and a marketing calendar that will help you start immediately.
1. Share Virtual Tours
Listings with video tours receive significantly more engagement compared to those without. According to industry data, property listings with video generate more leads, with homes that include virtual tours receiving 49% more qualified leads than those without.
Virtual tours are an essential part of an effective real estate marketing strategy.
2. Use High-Quality Images
Professional, high-quality images can make your listings stand out. Invest in a good camera or hire a professional photographer to ensure your photos showcase your properties in the best light.
3. Leverage Facebook Ads
Facebook offers powerful targeting options that allow you to reach specific demographics and interests. Use Facebook Ads to promote your listings and generate leads.
4. Engage with Local Community Groups
Join and participate in local community groups on Facebook and Nextdoor as a real estate agent. Share your listings, offer advice, and engage with potential buyers and sellers in these communities.
5. Host Live Virtual Open Houses
Use Facebook Live or Instagram Live to host virtual open houses. This allows potential buyers to tour your listings in real-time, even if they can’t visit in person.
6. Create Informative Blog Posts
Write blog posts about local real estate trends, tips for first-time home buyers, and other relevant topics to grow your real estate business. Share these posts on your social media channels to attract and engage potential clients.
7. Use Instagram Stories
Instagram Stories are a great way to showcase your listings and give followers a behind-the-scenes look at your work. Use stories to share quick updates, virtual tours, and client testimonials.
8. Share Client Testimonials
Positive reviews from satisfied clients can be very persuasive. Share client testimonials on your social media profiles to build trust and credibility.
9. Utilize Hashtags
Research and use relevant hashtags to increase the visibility of your posts. Hashtags like #RealEstateLeads, #HomeForSale, and #FirstTimeHomeBuyer can help you reach a wider audience.
10. Post Regular Updates
Consistency is key to maintaining a strong social media presence. Post regular updates about your listings, market trends, and other relevant content to keep your audience engaged.
11. Create an Email Newsletter
Collect email addresses through your social media profiles and create a monthly newsletter. Share your latest listings, market insights, and helpful tips with your subscribers.
12. Collaborate with Local Businesses
Partner with local businesses to cross-promote each other’s services. For example, you could team up with a local bakery to offer a free treat to anyone who attends your open house.
13. Offer Free Resources
Create and share free resources like home buying guides, checklists, or market reports. These can help you attract and engage potential clients.
14. Use LinkedIn to Network
LinkedIn is a great social media platform for networking with other real estate professionals and potential clients. Share your expertise, join relevant groups, and connect with industry influencers.
15. Share Market Updates
Keep your audience informed about the latest market trends and insights. Share updates on home prices, interest rates, and other relevant data.
16. Run Contests and Giveaways
Engage your audience by running contests and giveaways. For example, you could offer a free home staging consultation to one lucky follower.
17. Use Pinterest to Showcase Listings
Pinterest is a visual platform that’s perfect for showcasing your listings, making it one of the essential social media platforms for real estate marketing. Create boards for different types of properties and share high-quality images and videos.
18. Produce Educational Videos
Create educational videos that explain different aspects of the home buying and selling process. Share these videos on your social media profiles to build your credibility and expertise.
19. Engage with Your Audience
Respond to comments, messages, and reviews promptly through your social media posts. Engaging with your audience shows that you value their feedback and are committed to providing excellent service.
20. Highlight Unique Selling Points
Showcase the unique features and selling points of your listings. Whether it’s a stunning view, a spacious backyard, or a modern kitchen, make sure to highlight what makes each property special.
21. Track and Analyze Your Performance
Use social media analytics tools to track the performance of your posts on your social media accounts. Analyze which types of content generate the most engagement and adjust your strategy accordingly.
Common Mistakes to Avoid
Posting irregularly
Ignoring negative comments
Using low-quality images
Not engaging with your audience
Overloading posts with hashtags
Failing to target your ads properly
Not tracking performance metrics
Ignoring video content
Being inconsistent with branding
Over-promoting without providing value
Neglecting to update your profiles regularly
In the real estate industry, avoiding these common social media marketing mistakes is crucial for success.
Get Started Today!
Don’t let your properties get lost in the crowd. Click the link below to get started with MoxieGo.co and create stunning property tour videos that drive results!
By implementing these proven social media marketing techniques, you’ll be well on your way to generating more leads and closing more deals. Utilize resources and guidelines from the National Association of Realtors (NAR) for effective social media marketing. Happy selling!
